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Interview with Lauren Fletcher

Interview / No Comment / 08.12.2017

Today is a #storytelling_friday. When I started this project I didn’t  expect that I would enjoy it so much! I love to read other photographers stories. It inspires me and I hope it will inspire you as well.

I had a great opportunity to Interview fashion and portraiture photographer with an accent of Fine Art – Lauren Fletcher @lauren_fletcher_photo

Why did you became a photographer?

I always enjoyed art growing up and loved to draw. I studied a BA Fine Art degree at the University of Cape Town, and fell in love with photography in my first year. It was a new way for me to create art, and I enjoy all the creative possibilities that go with it.

When did you understand that you are successful?

A fashion shoot I did in 2014 for Gaschette Magazine, titled “Head Dress”, became very popular online and was reposted on a number of fashion blogs, Instagram accounts, Pinterest etc. People seemed to really connect with this shoot of mine. One of the photos was even published in an online editorial on National Geographic Travel. That was a huge moment for me, and when I realised that my work is good enough; I just need to believe in myself more!

What is your strengths?

I think I have a good eye for detail, which probably stems from my experience as a retoucher. I try to make sure all the little details are correct on set when I shoot, to make the retouching easier later on!

What difficulties have you had during your photography career?

I think my biggest issue has been a lack of self-confidence in my work and feeling like I am not good enough. This can affect my motivation to shoot and create. I’ve come to realize a lot of this is fear based, and once I move past the fear it becomes a lot easier to create work.

What advice can you give to our readers?

Keep trying. Don’t be afraid to experiment because that’s how you learn. Learn as much as you can and keep learning throughout your career. Also, shoot things you enjoy and that inspire you, not just what you think you should shoot to get likes or impress others, etc. This is a lesson that took me a while to learn, and I think I’m getting there!


Thank you Lauren for sharing your story! It is very educating and Inspiring! I absolutely love it!

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About me
Olya Kleinhans

I am professional photographer from Russia working internationally, currently based in Cape Town. I provide quality photography services such as weddings, bridal boudoir, business portraiture, family portraiture, maternity and newborn sessions.

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Olya Kleinhans, Cape Town based photographer email: tel: +27 79 215 6561
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